Goat Marketing: The Ins and Outs

For some, goat marketing is a necessary evil but if you raise goats, marketing is a necessity. Your ability to get your goats in front of the right people is a major part of determining how successful your goat operation will be.

The following tips and pointers are designed to help you streamline the process of goat marketing and identify how and when to focus your efforts so you can not only find buyers for your goats but also establish the foundation of a solid, thriving brand – your goat farm.

Goat Marketing 101: Be Willing to Spend the Time

I often read comments online from goat breeders saying things like, “I don’t have time to take pictures,” or “I’m too busy to answer a million questions about my goats.” While I think it’s true, it’s also a matter of priorities.  Additionally, if you’re pricing your goats properly, that time spent marketing goats is paid time.

The folks who can get away with little to no pictures or communication are the ones spending their time building up show wins and accolades that do the selling for them. One way or another, you need to commit yourself to spending the time to market your goats, whether directly through talking with buyers or indirectly through participating in shows and performance programs.

With that said, marketing doesn’t have to be a tedious, time consuming process that sucks the joy out of goat ownership.  During kidding season, my time spent on goat marketing breaks down roughly like this: Continue reading “Goat Marketing: The Ins and Outs”

9 Reasons to Have a Website for Your Goat Business

I’m not into fear mongering.  I don’t feel like the proverbial sky is falling in the world of online livestock sales, but I do believe some things are changing and if you’re trying to make a business with your goats, you may need to be changing as well.

If you’re into social media, you probably have heard the murmurings of Facebook’s recent crackdown on livestock sales.  Major groups that focus on animals, even if they weren’t sale groups, have been taken down without a warning.  I’ve heard rumors of Facebook business pages being removed as well.  PETA’s recent venture into Facebook stockholder status is going to cause an increase in this activity or an outright ban on all things animal related.

Many folks have taken to other social media sites as an alternative, but from where I’m standing, that is as doomed to fail as Facebook.

Now, I’ve had this website for 7 or 8 years now.  It has always been my focal point for a variety of reasons.  Good marketing dictates that all other options should lead back to this, my main sales channel.  Let’s explore 9 reasons why you should have a website as well if you’re in the goat business. Continue reading “9 Reasons to Have a Website for Your Goat Business”